This event is a registered charity that raises money and collects toys for less privileged children and families in Ottawa during the Christmas season. The main beneficiary is the charity Toy Mountain, which is run and administered by Salvation Army. Toy Mountain distributes the toys to families in need. The event consists of floats, marching bands, and performers who walk the route in an effort to entertain the crowd. Donations of cash and toys are collected along the route by firefighters and through digital means.