Glebe BIA Wins Top Industry Award for Glebe Spree 150
The Glebe BIA was one of eight organizations to receive a Pinnacle Award at the Downtown Achievement Awards, hosted by the International Downtown Association (IDA), for its work on the Glebe Spree 150 holiday promotion in 2017. The Downtown Achievement Awards identify outstanding improvements to urban centres by dedicated organizations around the globe.
The BIA was awarded the top honour – along with two additional Certificates of Merit in the Marketing and Communications category – at the IDA Annual Conference and Tradeshow this past October.
Since Glebe Spree’s inception in 2011, the Glebe BIA was able to decrease its investment by an impressive 52% while increasing the return on investment (ROI) by more than 350%. The Glebe BIA’s Canada 150 edition of Glebe Spree was its best contest to date, with a record 31,557 entries submitted – an increase of 65% from the previous year. Last year’s Glebe Spree also featured more prizes than ever, with five weekly cash prizes of $1,000 and 75 instant-win Any Day Prizes.
“Glebe Spree is a great way to reward our best shoppers – customers who continue to support all the amazing businesses in our wonderful neighbourhood,” said Glebe BIA Executive Director Andrew Peck. “We are honoured to receive a Pinnacle Award for this promotion but credit goes to our merchants and the loyal customer base that help our businesses thrive, as well as the great talent at Mediaplus Advertising.”
Also in the Marketing and Communications category, the Glebe BIA received a Certificate of Merit for its Get-it-in-the-Glebe marketing campaign. Working with local advertising agency Mediaplus Advertising, the campaign was launched to build awareness for the vast array of choice patrons have in the areas of shopping, dining and entertainment. The Glebe also received a Certificate of Merit for its intheglebe.ca online presence, recently enhanced by local design firm The Art Department. Merit awards recognize best practices in the areas of innovation, representation and sustainability. We would like to recognize the talent and expertise of Mediaplus Advertising for the assertive online campaign that, to date, has yielded an impressive 24 million impressions online, and The Art Department, who enhanced the Glebe’s website for with new features, a cleaner design and a more user-friendly interface.
The International Downtown Association recognized a total of 65 urban innovators from nearly 50 cities in the U.S., Canada, U.K., New Zealand and South Africa. The top eight projects received Pinnacle Awards, the industry’s highest honor, representing the most creative and inspiring innovations in urban place management.
“These innovative projects set an outstanding example for cities around the world,” said David Downey, IDA President and CEO. “IDA members continue to champion livable, vital and thriving urban centers. Each of these projects has made its particular city a better place for the people who live and work there.”
Winners of this year’s Pinnacle Awards are:
• Downtown Halifax Business Commission; Halifax, Nova Scotia, Canada – Argyle & Grafton Shared Streetscape Project
• Downtown Norfolk Council; Norfolk, Virginia – Selden Market
• Downtown Tucson Partnership; Tucson, AZ – DTP Connects
• Glebe Business Improvement Association; Ottawa, Ontario, Canada – Glebe Spree 150
• Golden Triangle Business Improvement District; Washington, DC – Artwork from Burning Man in collaboration with Smithsonian’s Renwick Gallery
• Hartford Business Improvement District; Hartford, CT – Getting’ Diggy With It: The Power of Non-Traditional Construction Signage
• Louisville Downtown Partnership; Louisville, KY – Alley Gallery
• Ville de Montréal; Montréal, Québec, Canada – Bonaventure Projet: From Expressway to Promenade
IDA’s members have a proven track record of creating collaborative public-private partnerships to tackle weighty issues. More than 2,500 downtown management districts exist in cities throughout the U.S. and Canada. Place management organizations affect significant change in every major metropolitan area in North America in an industry that is growing rapidly around the globe. Place management work touches every discipline of city building, including economic development, branding, event activation, urban planning, beautification and public safety.
The 2018 Downtown Achievement Awards are sponsored by ABM, Inc. A complete list of award winners is available online at www.downtown.org.